Work with the marketing leadership to develop product positioning, value propositioning and messaging for new and upcoming project launches, for a group of Century Real Estate product brands.
Develop brand activity calendar, coordinate cross-functional activities, planning and processes ensuring timely completion of all marketing activities and goals.
Work with multiple teams, to translate, buyer, competitor, product and market insights into marketing promotions and innovations directed towards meeting brand, customer and business goals.
Plan and deliver multiple brand and product campaigns to scale up awareness, consideration and business conversions for products in the Aspirational, Plotted and Luxury Brand Groups.
Work closely with internal and external creative strategy, communication, activations and design functions to create delightful, differentiated and innovative brand communication for the ABG brand portfolio.
Collaborate with the leadership in planning and executing multi-channel campaign plans, managing work-flows with creative and marketing agencies and tracking the results and effectiveness of the same across channels.
Ideating and creation of /corporate gifts in accordance with the product positioning and philosophy.
Liaising with the internal teams for seamless flow of information on activities and orchestration marketing work-flows and business goals
Interact, brief and align PR team on the content strategy and calendar for each of the project brands and their coverage in external, internal and owned media.
